2022 D&AD New Blood Awards Submission | AD: Nikita Cekay + Nareg Boyadjian
Walkers – known for their chips/crisps – wants to connect with their younger consumers that autopilot to 'I'm fine' when they're not.
Through humour, encourage them to open up about their true feelings.
Original logo to Eye Salted Logo
To find the those who need the Eye Salted Kit, Walkers scours the internet for the saddest posts.
