Who needs a library card anymore? The Toronto Public Library has invested in a lot of digital assets and services people aren't aware of. To increase library memberships and encourage people to get a card, we're highlighting their digital services.
It's a studio for anything you would need to make or learn: music recording equipment, fabrication equipment, and even 3D printing services. How do we prove TPL to be a hotspot for creators and not just dusty old books?
MADE IN TPL brings in all kinds of creators that use TPL services. Creating its own marketplace, selling and advertising products and services MADE IN TPL. Anyone can partake as a seller so long as library resources were used.
execution 1: print + subway takeover
execution 2: social + shoppable items from the marketplace
execution 3: experiential, in-store pop up for the TPL marketplace
